The pipeline looks full, but nobody is sure what is actually alive.
Stages are inconsistent, deals stay open too long, and reporting hides more than it clarifies.
Premium CRM & revenue operations agency
Fix the CRM mess, restore pipeline clarity, and build a commercial system you can trust.
MOBENAL helps B2B companies clean up CRM structure, fix broken workflows, improve forecast visibility, and remove the operational friction slowing growth.
- CRM cleanup, workflow fixes, dashboards, automation
- From quick audit to implementation sprint and ongoing support
- Built for founders, revenue leaders, COOs and structured sales teams
Operational signal
Pipeline you can trust
Forecast visibility
Replace guesswork with clear reporting.
Revenue workflows
Automate repetitive steps that drain execution.
CRM cleanup
Pipeline reliability
Workflow automation
Forecast structure
Fractional RevOps
Targeted recruitment
What usually goes wrong
When revenue operations are weak, growth becomes noisy, manual and difficult to trust.
Most teams do not have a strategy problem first. They have an execution problem hidden inside the CRM, the pipeline, the workflows and the reporting logic.
Forecasting is weak because the underlying CRM structure is weak.
If the data model, deal stages and workflows are unstable, forecast accuracy never really improves.
Teams lose time in manual follow-up, patchy automations and disconnected tools.
Leads are routed badly, enrichment is inconsistent, and repetitive tasks quietly reduce execution quality.
Sales, operations and leadership do not share the same operational reality.
This creates friction, weak accountability and low confidence in dashboards, pipeline reviews and priorities.
Offer structure
A clear path from diagnosis to implementation, support and hiring.
MOBENAL is built to clarify what is broken, fix what matters, and help teams stay operationally strong as they scale.
Entry offer
€490
Audit
A practical diagnostic of the CRM, pipeline, workflows, automation gaps and reporting logic.
- Highlights what is broken, slowing the team down, or creating visibility issues
- Identifies the priority fixes and what should happen first
- Ideal for teams that need clarity before committing to a larger build
Main implementation offer
€3,900–€6,900
Sprint
A focused implementation sprint to clean the CRM, restructure the pipeline, fix workflows and improve reporting clarity.
- CRM cleanup, stage logic, lead routing, automation setup and reporting improvements
- Designed for teams that need a serious operational reset, not just advice
- Best for execution-heavy issues that require structured implementation
Senior ongoing support
€2,500–€6,000 / month
Fractional RevOps
Ongoing senior support for companies that need operational clarity, prioritisation and oversight without hiring full-time yet.
- RevOps oversight, CRM evolution, process governance and workflow prioritisation
- Useful when leadership needs structure, visibility and continuity across teams
- Works well after an audit or sprint, or when scale is creating new complexity
Strategic extension
Custom / success-based
Recruitment
Once the operating model is clear, MOBENAL can help define and hire the right RevOps, CRM, GTM or systems profile.
- Targeted hiring support linked to real operational needs
- Useful after diagnosis or implementation, when the next bottleneck is talent capacity
- Can include flexible, fractional or permanent profile support depending on the case
How MOBENAL works
A practical sequence built for clarity, execution and control.
Diagnose
Review the CRM structure, stages, workflows, reporting logic and operational friction points.
Fix
Clean up what is slowing execution down: data structure, pipeline logic, ownership gaps and manual work.
Automate
Improve routing, enrichment, internal workflows and reporting so teams can operate with less friction.
Support
Provide ongoing senior guidance when the system needs governance, visibility and prioritisation over time.
Hire when needed
Help recruit the right operational profile once the company is ready to internalise or expand capabilities.
Why MOBENAL
Not a generic freelancer. Not a vague consultant. Not a disconnected recruiter.
MOBENAL sits between strategy and execution: clear diagnosis, hands-on implementation, structured support and recruitment logic grounded in the operating reality.
More operational than a classic consultant
The work is not limited to recommendations. The goal is to improve execution quality inside the actual system.
More strategic than a generic CRM freelancer
The focus is not just tool setup. It is pipeline reliability, forecast structure, workflow logic and managerial visibility.
More grounded than a generic automation agency
Automations only matter when they support a cleaner operating model and reduce real friction for the team.
More relevant than recruitment without operational depth
When hiring support is needed, the role is defined from actual workflow, systems and process needs, not guesswork.
Systems & tools
The stack matters, but only when it supports a stronger commercial operating model.
MOBENAL can work across CRM, automation, enrichment and workflow tools — without making the tools themselves the message.
HubSpot
Salesforce
Pipedrive
Make
n8n
Zapier
Apollo
Sales Navigator
OpenAI
Claude
Python
Use cases & outcomes
Examples of what MOBENAL can help fix or build.
The work stays focused on concrete operational problems that affect visibility, execution quality and leadership confidence.
Clean up a messy pipeline
Clarify stage logic, remove dead deals, improve ownership and make reporting more trustworthy.
Improve forecast visibility
Strengthen the structure behind forecasting so leadership can read the pipeline with more confidence.
Fix lead routing and enrichment
Reduce delays, routing errors and inconsistency in the top of the funnel.
Simplify CRM architecture
Reduce clutter, align properties and workflows, and make the system easier to manage over time.
Automate repetitive sales operations
Free teams from avoidable manual work that weakens speed, consistency and quality.
Prepare the next hire
Define whether the company needs a RevOps, CRM, GTM or systems profile — and recruit accordingly.
FAQ
Questions often asked before teams engage.
Do we need this if we already use HubSpot?
Yes. Having HubSpot live does not guarantee good stage logic, clean reporting, strong automations or reliable forecast visibility.
Do you only advise, or do you also implement?
MOBENAL can diagnose, recommend and implement. The sprint offer is specifically designed for hands-on operational improvement.
Can you help us if our CRM is already live?
Yes. In many cases, the work starts precisely because the CRM already exists but is not supporting the team properly.
Is this only for SaaS companies?
No. The model works well for SaaS, tech-enabled services and structured B2B teams that depend on CRM quality and commercial visibility.
Can you help recruit someone after the project?
Yes. Recruitment can follow the consulting work when it becomes clear that the next constraint is hiring the right operational talent.
How does the audit work?
The audit reviews the current setup, identifies the main operational issues, prioritises the fixes and clarifies the most sensible next step.
What happens after the sprint?
Depending on the case, the next step may be internal handover, fractional support, further systems improvement or a targeted hire.
Book a 20-minute discovery call
If the CRM is messy, the pipeline is unreliable, or workflows are slowing growth, let’s look at it properly.
A short call is enough to assess whether the issue is clarity, structure, execution, capacity or all four.