Fractional CMO Services

Executive-level marketing leadership that drives predictable revenue growth�without the cost, commitment, or overhead of a full-time CMO.

The Problem Most B2B SaaS Companies Face

You've hit a growth ceiling. Your team is busy�running campaigns, creating content, managing tools�but the results feel random. Pipeline is inconsistent. CAC keeps creeping up. You're not sure what's working and what's not.

You know you need strategic marketing leadership. Someone who can:

  • Define a clear positioning and go-to-market strategy
  • Align marketing with sales and product
  • Build repeatable systems that scale
  • Make data-driven decisions about budget and channels
  • Lead your team with executive-level thinking

But hiring a full-time CMO is expensive ($200K+), risky, and slow. You need the expertise without the overhead.

That's where a Fractional CMO comes in.

What You Get with a Fractional CMO

Strategic Direction

Clear positioning, defined ICP, prioritized channel strategy, and a growth roadmap that aligns with your business goals.

Executive Leadership

Weekly strategy sessions, board-level reporting, cross-functional alignment, and decision-making support for your marketing investments.

Team Enablement

Coach and guide your existing marketing team, freelancers, or agencies. Set priorities, review work, and build their strategic thinking.

Budget Optimization

Analyze spend efficiency across channels, recommend reallocation, and build dashboards to track what's actually driving revenue.

Go-to-Market Systems

Build repeatable processes for messaging, content, demand generation, sales enablement, and customer marketing.

AI Augmentation

Deploy AI-powered systems for content, research, analytics, and automation�giving your team leverage without more headcount.

How the Engagement Works

1

Discovery & Audit

2-week deep-dive into your market, product, customers, current marketing, and growth goals. Identify gaps, quick wins, and strategic priorities.

2

Strategy Development

Build your growth architecture: positioning, messaging framework, ICP definition, channel strategy, and 90-day roadmap.

3

Ongoing Leadership

Weekly strategy calls, async updates, team guidance, and executive reporting. I become your marketing leader�on a fractional basis.

Typical Engagement

  • Time commitment: 2-3 days per week (adjustable based on needs)
  • Duration: 6-12 month retainer (month-to-month after initial 3 months)
  • Communication: Weekly video calls + async Slack/email
  • Deliverables: Strategy docs, dashboards, playbooks, and ongoing guidance

Full-Time CMO vs. Fractional CMO vs. No CMO

Full-Time CMO Fractional CMO No CMO Yet
Annual Cost $200K - $350K+ $60K - $120K $0 (but high opportunity cost)
Time to Hire 3-6 months 1-2 weeks N/A
Strategic Expertise ? Yes ? Yes ? Missing
Execution Capacity Limited (focused on strategy) Strategic direction + AI systems All on junior team
Flexibility Full commitment required Scale up/down as needed N/A
Best For Series C+ or $20M+ ARR Seed to Series B, $1M-$20M ARR Pre-PMF or very early stage

This Is For You If...

  • You're a B2B SaaS company at Seed to Series C stage (or bootstrapped and scaling)
  • You've found product-market fit and are ready to build repeatable go-to-market systems
  • Your marketing feels reactive and you need strategic clarity
  • You have a small marketing team (or contractors) who need leadership and direction
  • You want to optimize spend before scaling headcount
  • You're open to leveraging AI to amplify execution

This Is NOT For You If...

  • You're pre-product-market fit and still figuring out your core offering
  • You're looking for someone to just "do the marketing" without strategic input
  • You need a full-time, in-office presence every day
  • You're not willing to experiment and iterate based on data

Ready to Build Your Growth Engine?

Let's start with a free strategy call to discuss your situation, challenges, and goals.

Book a Call