Go-to-Market Strategy Sprint

Build a complete GTM plan for new product launches, market expansion, or repositioning in 3 intensive weeks.

When You Need a GTM Strategy Sprint

New Product Launch

Launching a new product, feature tier, or offering and need a complete GTM strategy from positioning to execution.

Market Expansion

Expanding into new markets, verticals, or geographies and need a strategic plan to enter successfully.

Repositioning

Changing your positioning, target customer, or business model and need a GTM reset to align sales and marketing.

What We Build Together

A complete, executable go-to-market plan

1

Market & Competitive Analysis

Deep analysis of market opportunity, competitive landscape, and strategic positioning. AI-powered research to identify gaps and opportunities.

2

ICP & Buyer Persona Definition

Define who you're selling to, buying committee structure, decision criteria, and buying process for your target market.

3

Positioning & Messaging

Craft positioning, value proposition, and core messaging that differentiates you and resonates with buyers.

4

Channel Strategy

Determine the right mix of channels (inbound, outbound, partner, product-led) based on your ICP and buying journey.

5

Launch Plan & Timeline

Build a detailed launch plan with milestones, deliverables, owners, and metrics for the first 90 days.

6

Sales & Marketing Alignment

Define handoff process, lead qualification criteria, and collaboration model between marketing and sales.

Deliverables

GTM Strategy Document

Comprehensive strategy document with market analysis, positioning, and complete go-to-market plan.

ICP & Persona Profiles

Detailed buyer personas with firmographics, pain points, buying process, and decision criteria.

Messaging & Positioning

Positioning statement, value propositions, and messaging framework for all content and campaigns.

Channel Strategy

Detailed plan for each GTM channel with resource requirements, expected outcomes, and KPIs.

90-Day Launch Plan

Week-by-week execution plan with milestones, deliverables, owners, and success metrics.

Metrics Dashboard

KPI framework and dashboard template to track launch performance and make data-driven decisions.

3-Week Sprint Timeline

Week 1

Research & Analysis

Market analysis, competitive research, ICP definition, and stakeholder interviews.

Week 2

Strategy & Planning

Positioning, messaging, channel strategy, and launch plan development.

Week 3

Finalization & Alignment

Refine deliverables, align stakeholders, and prepare for execution.

Investment

3-Week Go-to-Market Strategy Sprint

Starting at $18,000

  • 3-week intensive engagement
  • All deliverables and documentation
  • Executive presentation of GTM plan
  • 2 post-launch strategy sessions in first 60 days
  • 30 days of async support during launch execution
Book Your GTM Sprint

Ready to Build Your GTM Strategy?

Let's create a go-to-market plan that sets you up for a successful launch.

Schedule a Discovery Call