Strategic Marketing Leadership for B2B SaaS Growth

Hi, I'm the founder of Mobenal. I help B2B SaaS companies build predictable growth engines through strategic clarity and AI-augmented execution.

My Story

I've spent the last 15+ years in B2B SaaS marketing—from early-stage startups scrambling to find product-market fit to Series C companies optimizing every point of CAC and LTV. I've been the first marketer, the VP of Marketing, and the advisor brought in to fix what's broken.

What I've learned: Most B2B SaaS companies don't have an execution problem. They have a strategy problem.

They're running ads without a clear ICP. Creating content that doesn't connect to revenue. Experimenting without a framework. Hiring before they have a repeatable system. And wondering why growth feels so hard.

I built Mobenal to solve this. I work as a Fractional CMO—giving you executive-level marketing leadership without the cost, commitment, or overhead of a full-time hire. But there's a twist: I use AI to amplify both strategic insight and execution velocity.

AI isn't replacing the strategy. It's making the strategy faster to validate, easier to execute, and more impactful at scale.

What Makes This Different

Strategic Foundations

I start with the fundamentals: Who are you selling to? What makes you different? What's your market entry strategy? How should you prioritize channels and budgets?

This is classic CMO work—grounded in market understanding, customer insight, and business objectives.

AI-Augmented Execution

Once strategy is clear, I build AI-powered systems to execute faster and smarter. Content engines. Research workflows. Analytics dashboards. Competitive intelligence. Marketing automation.

This isn't "let's try ChatGPT." It's systematic deployment of AI across your marketing operations.

The result? You get CMO-level strategic thinking plus agency-level execution capacity—at a fraction of the cost of either.

My Background

  • 15+ years in B2B SaaS marketing, from Seed to Series C companies
  • Led marketing teams from 1 to 20+ people
  • Built go-to-market strategies for product launches, repositioning, and market expansion
  • Deep experience with product-led growth, enterprise sales enablement, and ABM
  • Expert in marketing analytics, attribution modeling, and performance optimization
  • Early adopter and builder of AI marketing systems since GPT-3
  • Advisor to SaaS founders and marketing leaders across Europe and North America

My Operating Principles

Strategy before tactics

No amount of execution will fix a weak positioning or unclear ICP. We start with the fundamentals and build from there.

Systems over heroics

I don't believe in "growth hacks" or one-time wins. I build repeatable systems that compound over time.

Speed wins

The faster you can learn what works, the faster you grow. AI gives us the speed to experiment, measure, and optimize faster than ever.

Truth over comfort

I'll tell you what I see, even if it's not what you want to hear. Honest feedback is the only kind worth paying for.

Impact, not activity

Marketing isn't about how busy you are. It's about pipeline, revenue, and sustainable growth. Everything else is noise.

AI as amplifier

AI doesn't replace thinking—it amplifies it. Used well, it makes small teams feel like big teams and good strategies execute like great ones.

Who This Is For

I work best with B2B SaaS companies that:

  • Are at Seed to Series C stage (or bootstrapped and scaling)
  • Have found product-market fit but need help scaling go-to-market
  • Want strategic leadership, not just execution
  • Are willing to experiment, measure, and iterate
  • Value clarity and honesty over politics and fluff
  • See AI as an opportunity, not a threat

If you're looking for someone to just "run the ads" or "post on LinkedIn," I'm not the right fit. But if you want a strategic partner who will help you build a real growth engine—let's talk.

Let's Talk About Your Growth

Book a free strategy call to discuss where you are, where you want to go, and how I can help you get there.

Book a Call