Growth Architecture

Build repeatable, scalable systems for sustainable B2B SaaS growth. No more random acts of marketing.

The Problem with Ad-Hoc Growth

Most B2B SaaS companies grow through heroics�someone has a good idea, the team executes hard, and sometimes it works. But this doesn't scale. Growth feels random, pipeline is inconsistent, and you can't predict what will drive next quarter's numbers.

Sustainable growth requires architecture. A deliberate framework that defines how you acquire, convert, and retain customers. Systems that compound over time instead of starting from zero each quarter.

This Is For You If...

  • Your growth feels inconsistent and unpredictable
  • Marketing is a collection of tactics with no overarching system
  • You can't clearly explain your growth model to investors or your board
  • Different team members have different views of "the strategy"
  • You're scaling but don't have repeatable processes
  • Channel performance varies wildly quarter to quarter
  • You want to scale revenue without scaling headcount linearly
  • You're ready to move from experiments to systems

What We Build Together

Growth Model Definition

Map your entire customer journey from awareness to advocacy. Identify key metrics, conversion points, and growth levers. Build a clear, measurable growth model that everyone understands.

Channel Strategy & Mix

Define your core acquisition channels, investment allocation, and success thresholds. Move from scattered experiments to focused execution on proven channels.

Conversion & Retention Systems

Build repeatable processes for lead qualification, nurture sequences, product-led growth motions, and customer retention. Turn one-time tactics into always-on systems.

Metrics & Dashboards

Implement tracking for every stage of your growth model. Build executive dashboards that show what's working, what's not, and where to invest next.

Team Alignment & Playbooks

Create documentation, playbooks, and processes so your team can execute consistently. Strategic clarity that cascades from leadership to execution.

What Success Looks Like

  • Predictable pipeline: You can forecast next quarter's pipeline with confidence because you understand your growth model.
  • Clear metrics: Everyone knows which metrics matter and how their work impacts them.
  • Repeatable processes: Growth doesn't depend on heroics�you have systems that work consistently.
  • Strategic alignment: Marketing, sales, and product are aligned around a shared growth framework.
  • Efficient scaling: Revenue grows faster than headcount because systems create leverage.

Typical Engagement

Growth architecture is typically a 6-12 week intensive engagement:

  • Weeks 1-2: Audit current state, map customer journey, identify gaps and opportunities
  • Weeks 3-4: Design growth model, define metrics framework, prioritize channels
  • Weeks 5-8: Build processes, implement tracking, create dashboards and playbooks
  • Weeks 9-12: Team training, documentation, handoff, and ongoing optimization plan

Ongoing fractional CMO support available to continuously optimize and evolve your growth systems.

Ready to Build Your Growth Architecture?

Let's talk about where you are, where you want to go, and how to build systems that get you there.

Book a Call