2-day intensive to clarify your narrative, sharpen positioning, and build messaging that resonates with buyers.
Intensive 2-day working session (virtual or in-person)
Map competitive landscape, identify white space, and define where you can win. AI-powered analysis of competitor messaging and positioning.
Go beyond firmographics. Define buying committee, pain points, decision criteria, and what success looks like for each persona.
Craft your unique positioning: who you serve, what you do, how you're different, and why it matters. Test it against buyer feedback.
Build your core story: the problem, the old way, the new way, and your unique insight. Create a narrative that sales and marketing can rally around.
Develop messaging hierarchy: value props, proof points, objection handling, and differentiation by persona and use case.
Prioritize what to update first (website, sales deck, pitch, email templates) and create a 30-day rollout plan.
Complete positioning statement with market analysis, competitive differentiation, and strategic rationale.
Deep persona profiles for each buying committee member with pain points, goals, and decision criteria.
Structured messaging hierarchy with value props, proof points, and differentiation by persona and use case.
Guidelines for using messaging across website, sales enablement, campaigns, and content marketing.
30-day rollout plan with priorities, owners, and checkpoints for deploying new messaging across channels.
2 follow-up sessions to review implementation and refine messaging based on early market feedback.
Starting at $15,000
Let's build a positioning and narrative that actually resonates with buyers.
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